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This is the squeeze page video I created for a client in the Cash for Gold business.It is one part of the huge video marketing campaign I am working on right now. Although the campaign so far features about 15 videos, this squeeze page video is probably the single most important.
Of course we all know that the money is in the list, and a squeeze page video is the list entry point. So obviously a squeeze page video can make or break your list building efforts.
This particular video marketing campaign is so large that it is giving me the opportunity to do some experimentation and I plan on passing the results on to my readers. We’re just beginning so this is my first post on it.
In addition to this squeeze page video, I am going to make at least two other squeeze page videos that use different tactics.
This one is quite dramatic with an ominous feel. I achieved that feel by using very dramatic music along with a dramatic read. Honestly, a different voice (deep, male) might achieve this better than mine, but the client likes my voice so who am I to argue?
The script was also designed and written to be a bit fear-inducing. The free product being offered is, of course, going to alleviate the fear of the consumer. The script makes clear that without the free product, they are throwing themselves to the sharks.
The two other squeeze page videos I am planning for the campaign will not be so dramatic in nature. One will still be sales oriented but simply be less dramatic. That means I’ll write the script with less dire overtones and give it a softer read as well as more light-hearted music.
The third squeeze page video will be formatted more like a news story. In other words, an informational video that is not so heavy on the sales language.
Over time, we will see which video gets the best conversions.
At this point, I kind of hate to even make any predictions because I am so unsure of the outcome. I know enough to realize that one method will work better on some people than others but which one will appeal to the majority is just a guess.
I personally do not respond well to overly dramatic videos. I actually laugh at them which is NOT the reaction we’re going for of course. But my 30 plus years in the TV business has proven to me time and time again that I am a weird-o! I guess you could say I am the “PBS type” and like stuff most people consider boring! In my observation, scaring the bejeezes out of people is a very effective strategy. That’s why the first one out of the shoot is this one!
I promise to expand on this post as time goes by and let readers know which strategies work best. We’re all learning here. Online video marketing is a relatively new thing so I hope my efforts can add to the body of knowledge that will propel the industry forward.
Thanks for reading Video Production Tips!
Lorraine Grula
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Advertising , Marketing and Promotion
video production Dublin
While advertisers are becoming more selective in how they chose to spend their promotional dollars with broadcast television, other venues for commercials such as online video pre-roll, online sponsorships, in-game advertising, event sponsorships and in-theatre advertising are starting to take the place of broadcast / cable commercials. A proliferation of video screens cropping up on every building, device and structure will create an even more diverse set of advertising opportunities. The challenge will be to create specialized content targeted to ever- shrinking niche audiences.
Viral Video for website Dublin
A video is viral if it is so compelling that people want to share it. (Calling a video Viral doesnt make it so). Viral videos have to be extremely engaging, entertaining, shocking or meaningful to be successful. Unfortunately some of the most successful viral videos have little connection (and therefore value) to any brand. Everyone references Will it Blend but very few viral videos are remotely this successful in actually driving sales. Viral video is very difficult to do well.
Email Video
Testing has shown that open rates can double if you include video in your email marketing activities. To be effective the video should be purpose-built to elicit a specific conversion activity such as requesting a demo, more info, etc. E-mail is seeing a resurgence with marketers and embedded video in emails (like gmail supports) or links to video in email is becoming very popular.
Infomercials
Infomercials have been around forever. While they continue to be the primary focus of web-based parody videos they have remained remarkably resilient over time. The shopping channel is, in effect, a 24 hour infomercial. If done well, Infomercials can be very effective at selling certain consumer products.
Content Marketing video in Dublin
This is a broad category that will become very important over the next months and years. Much of the content (video or otherwise) being created today by companies is focused on selling and focused on the brand. Focusing on solving your customers problems first and then associating your brand with those solutions will be increasingly more important and effective. What knowledge do you have that can help your customers and prospects. People dont go to your website to see your sales pitch. They go to see if you can solve their problem.
Landing pages and micro sites
Video is beginning to replace or supplement text and graphics as a content element on many corporate websites. Landing pages can offer a more compelling call to action with video. Some micro sites on larger web properties are self contained, purpose-built conversion machines that have the singular purpose of generating a conversion activity (sign-up for more info, attend event, order something etc.). Video is becoming an important part of the conversion process.
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