Knowledge Base

Curious about the meanings of some words and phrases in the world of video marketing? Check out our glossary to find the answers!

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  • Animation

    Rapid display of 2-D images or model positions to display the illusion of movement by way of the eye's persistence of vision.…

  • avi

    avi (Audio Video Interleave)- A multimedia container file format developed by Microsoft to allow synchronous audio-with-video playback.…

  • Bandwidth

    Bandwidth The amount of information that can be sent through a connection. Usually measured in bits-per-second. A fast modem can move about 57,000 bits in one second. Full-motion full-screen video wo…

  • Bit Rate

    Bit Rate The average number of bits that one second of video or audio data will consume.…

  • Buffering Video

    Buffering Video A buffer is a temporary holding pen in a computer's memory for data for inputs (e.g., to software) or outputs (e.g., to a printer) until the process can deal with it. Video buffering…

  • Captions

    Captions Text that appears over a video that labels a scene, identifies a location or person, or narrates dialogue onscreen. Captions can be either open or closed. Open captioning is displayed anytim…

  • Clickable Video

    Clickable Video Online video that is completely interactive. Viewers can move there cursor over the various objects/people/places etc. in the video and click them to obtain more information or inter…

  • Closed Captioning

    Closed Captioning There are many benefits to adding closed captioning to your company's video. Captioning can be seamlessly incorporated either onto a DVD, or a video produced solely for the web. Its…

  • Corporate Video

    Corporate Video Quality is absolutely the most important factor when it comes to producing a corporate video. There is simply no better medium to communicate with customers, sell your products or ide…

  • Delivery/Distribution

     Delivery/Distribution The final stage is delivery and distribution. Your original proposal should have a plan laid out for distribution of your project. This is the time to implement. Questions to…

  • Event Video

    Event Video Photographs and audio recordings can both be effective ways to record and remember events, but neither of these has the sensory impact of video. Videos of keynote speakers and business me…

  • flv

    Flash video file format; used to deliver video over the Internet.…

  • Get YouTube Views

    Get YouTube Views So, you have a video up on YouTube, but what good is it if no one is watching? It is necessary to both provide content that consumers want, and also to make it easy for consumers to…

  • Legal Video Marketing

    Legal Video Marketing When advertising legal services, the most important consideration is projecting an image of competence and trustworthiness. You need to differentiate yourself from many other at…

  • mov

    A video publishing file format developed by Apple for use with their QuickTime video players.…

  • Pixel

    Pixel Contraction for picture element; the smallest computer display element represented as a point with a specified color and intensity level. Graphics programs generally create images with square p…

  • Post-production

    Post-production The main task of the post-production phase is to finish your project. In this phase you'll edit the picture; find music; do any foley (sound effects) work; do any ADR (automatic dial…

  • Pre-Production

    Pre-Production The first stage of a successful production is planning. It is important to plan thoroughly by identifying clearly your Production aims, style, key messages and target audience. This pl…

  • Production

    Production The main task of production (aka principle photography) is to capture your script (or developed idea) on film or video. Production is the moment where all your preparations come together.…

  • Promotional Video

    Promotional Video A promotional video is intended to promote a business, a product, a service, or an event. Businesses create promotional videos in order to let customers know about a new product or…

  • Rich Media

    Rich Media The term is most frequently used in the internet advertising sector. Rich media ads are usually animated and dynamic, as opposed to containing static images and text. Rich media ads can…

  • Storyboard

    What is a storyboard? Once a concept or script is written for a film or animation, the next step is to make a storyboard. A storyboard visually tells the story of an animation panel by panel, kind o…

  • Video Advertising

    Video Advertising. If you are looking to spread the word about your business, you should definitely consider adding video content to your website. Using videos to promote your products is much more e…

  • Video Marketing Company

    Video Marketing Company As a business owner, your goal is to drive a large number of people to your website. This will result in more sales, and ultimately, greater profits! However, it can be hard t…

  • Video Marketing YouTube

    Video Marketing YouTube YouTube is an extremely powerful marketing channel, as it is the third most visited site on the Internet, behind only Google and Facebook. People visit YouTube for a variety o…

  • Video Production

    Video Production Video production is the procedure of creating specialist advertisement video. These could be used for a number of applications for instance song releases, teaser clips, ads or corpo…

  • Video Search Engine Marketing

    Video Search Engine Marketing Although Google and YouTube are still the two biggest players in video search, many new search engines focusing specifically on video are cropping up. Some of these incl…

  • Video Sitemap

    Video Sitemap A video sitemap provides Google and other search engines with data about all the video content on a particular website. With a video sitemap, site administrators can label their videos…

  • Video Testimonials

    Video Testimonials It is common for web sites to feature customer testimonials, but the majority of these are in print form. Why not stand out from the crowd and use powerful video testimonials inste…

  • Video Viral Marketing

    Video Viral Marketing Videos are said to be "viral" when they become popular through word of mouth promotion. Viral videos often incorporate humor or shock value, but any type of video with mass appe…

  • Video Widget

    Video Widget If you wish to place video content onto your blog or website, the easiest way to do this is through the use of a video widget. A "widget" is just a fancy way of describing a website elem…

  • Voice Over

    A voice over, often abbreviated VO in script notation, is a narrative technique in which an unseen actor's lines are heard over visual elements in a movie or commercial. The narrator of a documentary…

  • wmv

    (Windows Media Video)- An audio and video file encoded for use with Windows Media Player.…

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